Portfolio Case Study

Frontida

8-week ads + social media campaign for a home care provider — focused on qualified leads and measurable reach.

Frontida ads and social media marketing case study (Cyprus)

About project

ads + social
for home care

Frontida provides home care services in Cyprus. The focus of this project was to build a consistent, trustworthy communication style and generate measurable lead demand through social content and paid advertising.

Goal

Generate qualified enquiries while establishing a clear, professional tone people can trust — especially in a care context.

What we implemented

  • 20+ professional social media posts with consistent medical-style communication
  • Meta ads campaign focused on lead form submissions
  • Creative testing and optimisation based on engagement + lead volume
  • End-of-year reporting to track reach, views, and lead outcomes

Outcome

In the first 8 weeks, Frontida generated 27 confirmed leads from €254 ad spend, with 71,773 impressions, 17,691 people reached, and 82,530 total content views — supporting consistent demand and brand visibility.

Client

Frontida

Visit website

Project results

measurable
campaign impact

This 8-week campaign was tracked end-to-end — focused on qualified leads, reach, and engagement. The numbers below reflect real outcomes from active ads and social media content.

Advertising & Leads

  • €254 total ad spend
  • 27 confirmed leads from campaigns
  • 54 total completed Meta lead forms
  • Optimised for enquiry quality and volume

Reach & Visibility

  • 71,773 ad impressions
  • 17,691 people reached
  • Consistent brand exposure nationwide

Content Performance

  • 82,530 total content views
  • 17,867+ organic views
  • 20+ professional posts published
  • Clear, trust-focused communication style

Engagement & Watch Time

  • 6+ hours of real watch time
  • Strong engagement across formats
  • Consistent interaction with care-related content

Business Impact

The campaign established a strong foundation for digital lead generation, helping Frontida attract consistent enquiries while building trust in a sensitive healthcare and home care environment.

Supporting reports and campaign screenshots are included in the slider below.

project
project
project

ELEVATING THROUGH A PORTFOLIO THAT DELIVERS REAL GROWTH