Portfolio Case Study

Beauty in the City

Digital growth system for a beauty salon — SEO + content + ads, focused on bookings.

Beauty in the City digital marketing and website project

About project

digital growth
for a beauty salon

Beauty in the City is a professional beauty salon in Cyprus, focused on high-quality treatments and long-term client relationships. They partnered with us to improve visibility, drive consistent bookings, and strengthen their digital presence.

Goal

Build a complete growth system that turns online attention into real appointments — not just traffic.

What we implemented

  • Website optimisation and structure improvements
  • Local SEO and Google Maps visibility
  • Consistent social content system
  • Performance-focused paid advertising

Outcome

A scalable digital presence with measurable bookings, strong local visibility, and stable demand — supporting long-term growth over short-term spikes.

Client

Beauty in the City

Visit website

Project results

measurable
business impact

This project was tracked end-to-end — focused on bookings, visibility, and demand over time. The numbers below reflect real outcomes, not vanity metrics.

Advertising & Conversions

  • €900 total ad spend
  • 63 confirmed bookings from ads
  • Additional conversions via calls and walk-ins

Reach & Visibility

  • 444,000+ impressions
  • 65,000+ unique people reached
  • Strong and consistent local visibility

Organic Performance

  • 25,700+ organic content views
  • 71+ hours watch time
  • High engagement across platforms

Local SEO

  • Page 1 visibility for “beauty salon nicosia”
  • Consistently ranking between #1–#3
  • Increased discovery via Maps and organic search

Business Impact

Based on booking platform data, the business operates at high occupancy — a strong signal of stable demand supported by consistent digital marketing.

Supporting screenshots are included in the slider below.

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ELEVATING THROUGH A PORTFOLIO THAT DELIVERS REAL GROWTH